Elevate Your Business Reach: Promotional SMS in Bihar

Introduction

When in the developed world, businesses on every other random gesture pray for the potential handshakes to be sealed right into their palms, a state in India, Bihar, ever-changing its demographic stats with the economy rising at a 7.3% annual rise over the national average, seems to have some magic for promotional SMS campaigns to be a gateway mantra for businesses to create that magical palate with their respective clients. This blog piece conveys the urgent need for Promotional SMS in Bihar and how they will prove to be the much-needed boon to help businesses thrive, even at this level of competitiveness.

Promotional SMS is a branding service or product even events among many populaces through short texting services. Normally such messages are passed on to the potential customers for them to act like buying, attending an event, or subscribing to a service. In Bihar, with its usage over a large area by the mobile phone, it offers a direct and personal way of reaching out to customers.

Good Points of Promotional SMS in Bihar

Your Brand Sails through Smoothly to the entire Masses

One lucky aspect for your business, the SMS, their economy, and other benefits make them comfortable in every nook and corner of Bihar, reaching the urban as well as the rural populace. Promotional SMS on mobiles works on all mobiles, even the basic ones, and therefore assures the ease with which people can receive your message, unlike other mediums.

Cost-effective Marketing Solution

For the businesses in Bihar, more so for the small and medium-scale ones, low-cost promotional strategies are critical. Compared to the other modes of advertisements, such as print and television, promotional SMS campaigns are very cheap. This sets the reason for businesses that have a small budget for marketing to resort to this alternative.

Major benefits of Promotional SMS include a very high open rate. 

The research concludes that the open rate for SMS is over 90%. Most of the receivers go through the message within minutes of receiving it. This immediacy is very important for time-bound offers. Businesses in Bihar have a better chance to interact with their audience.

The SMS marketing mantra: 

This man would not be wrong. They are even personalized according to the demographic, area, and preference of the consumer. For that, an enterprise can segment the audience in Bihar based on parameters for that area, like age, sex, location, etc., and behavior properties, such as propensity to purchase. Make sure that only the right set of people are exposed to your business for a better conversion rate.

Easy to Track and Analyze:

Modern text message marketing platforms are infused with granular analytics, making it possible for businesses to track how their campaigns are working. Now you can track delivery rates, open rates, and click-through rates in real-time metrics. Such data helps adjust your marketing strategy and gives a full-throttle run of a promotional SMS campaign in Bihar.

Running a Promotional SMS Campaign in Bihar

Businesses have to be completely strategic about the process of using promotional SMS in Bihar to leverage the power to their advantage. Here are some basic steps that help you get started:

Define Your Objectives

Define the objectives first before you launch the promotional campaign in SMS. Do you promise to drive sales, promote a new product, or increase the website's traffic? The reply would help focus on the message you are going to convey and measure the success of this campaign.

Create a Quality Subscriber List

Your subscriber list is at the heart of the success of the entire campaign. Get phone numbers from those customers who opt into receiving texts from your brand. This will not only save you from getting into trouble with the law but also make sure your messages are proper and time, so more likely to be well-received.

Write Irresistible Messages

Brief: Expressed and action-packed, meaning that from first sight until reading what the text message will be about, the subject should be clear. There should be an attractive call to action that should outline what the main selling proposition is. If there is any kind of discount or any special offer or any other kind of limited period deal, it may be mentioned to attract more eyeballs, since customers in Bihar will be price-sensitive.

Marketing SMS needs the correct timing to work. Populate text when most likely to enchant your target audience, say, during business hours or early evenings within Bihar. Do not drop messages late at night.

While doing promotional SMS campaigns, make sure you strictly adhere to the norms provided by TRAI, which means that a receiver should give consent and there should be an option to opt out from further messages, otherwise, the brand can be found in violation of the following examples of penalties, along with the chance of further deterioration.

There have even been case studies that have verified how effective Promotional SMS in Bihar is. Some of these include:

Retail Chain in Patna

A respected retail chain in Patna promoted a weekend sale among its existing customers using promotional SMS.  They targeted a set of customers that had already shopped at their stores. Footfall had registered a 25% surge and sales grew by 15% over the promotional tenure.

Restaurant in Gaya

A popular restaurant in Gaya announced its new menu through an SMS campaign, inviting customers to taste the same for free. There was a 40% attendance for the campaign, and the restaurant showed a 20% increase in reservations over the next weeks.

Educational Institution in Muzaffarpur

One of the educational institutions had to send a Promotional SMS before the admission season. The focused messages to the parents and students resulted in 30% more inquiries and 10% more enrollments.

Conclusion

Promotional SMS is a sure-shot marketing tool for all businesses, and in Bihar, it was one of a kind to reach all target groups. Moreover, in addition to the reach and cost-effectiveness, it comes with quite a high rate of engagement. It drags the business more into the limelight of customer attention and smoothly sets a way for the sale to take place. With a scientific approach and the benefit of having the best use of Promotional SMS, businesses in Bihar would gain a fillip in integration to beat the competition in any kind of marketing.